Free Download , by Martin Lindström
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, by Martin Lindström
Free Download , by Martin Lindström
, By Martin Lindström . Geben Sie uns 5 Minuten und wir werden Sie mit Sicherheit das beste Buch enthüllen heute zu lesen. Das ist es, die , By Martin Lindström , die Ihre ideale Wahl für viele besseres Lesebuch sein. Ihre 5 - mal wird sicherlich nicht durch das Lesen dieser Internet - Seite verschleudert investieren. Sie können das Buch nehmen , wie eine Ressource viel besseres Konzept zu machen. Mit Bezug Führungen , By Martin Lindström , die mit Ihren Anforderungen aufgestellt werden können , ist manchmal schwierig. Doch genau hier, dies ist so einfach. Sie können das Beste , was Buch finden , By Martin Lindström , dass Sie überprüfen können.
Lesen dieser wird verpflichtet Sie nicht so zu handeln, was diese Publikation aus. Es wird sicherstellen, dass Sie tatsächlich zu sehen, wie die Welt läuft. Jede Aussage sowie Handlung des Buchs werden Sie motiviert, noch mehr zu denken und denken, viel besser. Es gibt niemanden, der nicht vorbereitet, die Chancen zu erhalten. Jeder muss sicherlich die Möglichkeit, auch zu verändern, wie zu steigern ihr Leben sowie Problem.
What relation to the reading book task is from the book, you can see and comprehend exactly how the policy of this life. You will certainly see how the others will certainly look to others. And will see how the literature is produced for some entertaining significance. , By Martin Lindström is one of the works by someone that has such sensation. Based on some realities, it will ensure you to open your mind and think with each other about this subject. This publication appearance will certainly aid you to make better idea of thinking.
knowing more concerning this publication, you could expose just how this book is essential for you to read. This is just one of the reasons why you ought to review it. Nonetheless, the here and now , By Martin Lindström can be recommended to conquer the troubles that you deal with now, possibly. Also you have the right option, obtaining information and also considerations from other resources are necessity. You might have a lot more times to find out about the problems and how you can resolve it. When you require home entertainment to make fun, you could obtain some from this publication.
Produktinformation
Format: Kindle Ausgabe
Dateigröße: 920 KB
Seitenzahl der Print-Ausgabe: 258 Seiten
ISBN-Quelle für Seitenzahl: 1250080681
Verlag: John Murray (10. März 2016)
Verkauf durch: Amazon Media EU S.Ã r.l.
Sprache: Englisch
ASIN: B013UWFMBG
Text-to-Speech (Vorlesemodus):
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Durchschnittliche Kundenbewertung:
4.6 von 5 Sternen
3 Kundenrezensionen
Amazon Bestseller-Rang:
#243.321 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)
Herr Lindstrom hat wirklich viel gesehen und auch viele interessante Ideen entwickelt.Was das Lesen nur ziemlich mühsam macht, ist der recht "lieblose" Druck - sehr klein, kaum strukturiert.Die Redaktion hätte sich wirklich mehr anstrengen können. Beispiel: Serie --- for Dummies"
Man wird mit lebendigen Beispielen daran erinnert, wie wichtig qualitative Betrachtungen sind und bleiben, in Zeiten wo Zahlen und Daten unser Arbeit als Marketier dominieren.
Wie immer, hat mich auch dieses Mal der Autor mit seiner Recherche überzeugt. Dieses Buch (und alle andere von Herrn Lindstrom) ist sowohl für Studenten (aller Programme!!), Unternehmen bzw. Marketing-Abteilungen und natürlich alle Enthusiasten, die von der Konsumentenpsychologie begeistert sind, geeignet.
I must admit that I feel a bit hoodwinked into buying this book. "Social Data Mining" or one of the many other suggested titles in the reviews would be much more apt. As many others note too, I got an impression of pompousness and arrogance from the author. The way it is written, the author presents himself as a great diviner of the clues that everyone else misses. Having lived in or visited many of the countries discussed, I could not support many of the author's observations. The idea that America lacks freedom because "hotel windows are sealed... shut" (an observation I cannot corroborate) is ludicrous to the point of being offensive. Even if this were true, it is surely due to liability issues (a point the author concedes in passing). The idea that business people wear backpacks because of some pining for foregone school days is ridiculous. Could it possibly be that a backpack is a convenient method of transporting things? Apparently not for Lindstrom. It was a tiring read. Nearer the end I started skipping paragraphs and was just in it to be able to say that I had read it - not that anyone will ever ask, or that anything in this book will ever be applicable to anything I do. As someone who works in big data, I was hoping to come away with a different perspective on data in general, and maybe some insights that I could apply to working with data. I came away with neither. Very few people will glean any applicable takeaways from this text. If you do social research you will enjoy this book; if you don't, you won't.
Clearly Mr. Lindstrom is a genius at what he does or he wouldn't be consulting for some of the biggest brands in the world. And he's certainly given me a lot to think about and HOW to think about things. And kudos to Mr. Lindstrom. He is the FIRST author I have ever read - Kindle or otherwise - where I actually used the dictionary to look up a word. Not that I'm super versed in vocabulary or anything, but its the first time I've actually looked up a word.But my issue is it seems he's deducing an awful lot from very little. And granted, that's the premise of this book, there are some things that I thought, "OK, this is REALLY stretching it." One example that comes to mind is the the teen girls who do not use oil based face creams. "Most girls are canny enough to know that oil-based creams, text messaging and selfie taking don't mix." I don't think its quite that profound. It's more like "any teenager knows - or at least have the perception - that oil-based ANYTHING, lotion, make up, etc. is going to make you more prone to pimples."Clearly he's the expert here. But as a consumer an observer of consumers and human nature, sometimes the answer is a lot more simple than experts make this out to be.
The author drags on and on and on about pointless stories from his own perspective which is not based on facts at all. Felt like he never really gets to the point. This is one of the worst books I've ever read.
I really enjoyed Buyology but Small Data was just okay. Martin shares some interesting insights into people and their habits but sometimes digressed so much I had to shake my head and remind myself what his original point was or what he was tying to support/prove. It reminded me of talking to a grandparent who feels the need to go off on rabbit trails and you just want them to get to the point.
He spends about 300 nights a year in other people’s homes. While there, Martin Lindstrom interviews them, looks through their closets and refrigerators, examines their posters, pictures, furniture, and other decorative items, seeking for clues which he calls “small data.†His book describes his methods of investigation and how he detects patterns in apparently insignificant, and often disparate, observations. Yet, his hypotheses and conclusions have helped businesses enhance their brands and significantly improve their market share.The book was quite interesting but, for me at least, difficult to follow. Lindstrom’s global thought processes felt scattered, but working through the book was instructive and often surprising.Lindstrom seeks clues to people’s desires, but not necessarily their obvious desires or desires of which they themselves are aware. He does so on the basis of some postulates scattered throughout the book.• People have multiple identities, one of which Lindstrom refers to as “the Twin Self.†He asserts that “The Twin Self has two elements, both of which are linked to desire: what we had once, but lost, and what we once dreamed about having but never possessed.†(p. 204)• “It may sound overly dramatic, but men and women tend to rebel against whatever imbalances exist in their countries. They do this consciously and unconsciously. “ (pp. 29 & 30)• “We can get rid of desire by surrendering to it, or we can resist and deny it. But desire can’t help but show up somewhere in our lives . . .†(p. 38)Through a series of case studies and anecdotes, Lindstrom proceeds to show the reader how he observes and thinks about potential clues in order to detect the desires of customers and clients.Other arresting ideas in the book include these:• “Disney Chairman and CEO Bob Iger and Apple CEO Steve Jobs once had a conversation about retail, during which Jobs told Iger that retailers should always ask themselves one question: ‘If a store could talk, what would it say to the people entering it?’†(p. 112)• “Subconsciously, it seemed, girls perceived a clothing store less on what it has for sale, and more on the other women who are shopping there. (The same is often true for prospective female students when they visit college and university campuses.) If the other girls aren’t cool or aspirational enough, a girl will take her business elsewhere.†(p. 156)• “Every successful brand stands for something more than itself, and that thing is emotional. A great brand promises hope, the contagion of coolness, or desirability, or love, or romance, or acceptance, or luxury, or youth, or sophistication, or high-quality technology.†(p. 173)If you are responsible for your organization’s success (and who isn’t?), this book is well worth reading.
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